2019-20 Rotary International President Mark Daniel Maloney is urging leaders to grow Rotary by creating new Rotary and Rotaract clubs that take advantage of innovative membership models.

In his speech to incoming leaders at the annual training event in San Diego, California, USA, Monday, Maloney said “The first emphasis is to grow Rotary — to grow our service, to grow the impact of our projects, but most importantly, to grow our membership so that we can achieve more."

During the 2016 Council on Legislation, delegates voted to give Rotary clubs more freedom to decide when, where, and how they meet and the types of membership they offer. Clubs that have taken advantage of the new club flexibility options have reported increased membership; greater diversity in age, professions, and experience; and more engaged members.